Growing up Asian-American in Los Angeles amongst a melting pot of cultures gave me a great introduction to the global marketplace and sparked a curiosity in me to understand people and what makes them tick. Since graduating from Pepperdine with a Bachelor’s in Advertising, I’ve been able to explore the nuances of connecting brands with their audiences even more. I’ve worked in Asia and the States with new fledgling brands discovering for the first time how to position and articulate themselves and brands over 100 years old ready to rebrand themselves and find new ways to engage fragmented customers. I've worked with brands across a multitude of industries including hospitality, skincare, cannabis, automotive, luxury, fitness, sporting goods, gaming, and F&B/CPG. And the work has spanned across all channels, be it traditional, experiential, digital, or social.

 

I’ve devoted every step of my career to understanding the marketing journey from beginning to end. My hope is to be able to develop truly integrated communication systems that deliver seamless and optimized communications across all consumer touchpoints to truly connect brand and their customers. I’m passionate about creating real engagement; communicating to consumers more effectively and efficiently; and most importantly building out compelling brand stories.  

 

The current pace at which the market is evolving is exciting but definitely creates a challenge for brands to stay relevant. I’m excited to bring back craftsmanship to a seemingly superficial industry and to start creating dialogues between brands and take marketing and branding into the future.

​

Below is some of my past work.